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What and how*

The written and the writing, noema and noesis. Not either/or but both. And then some, for each has its what and its how. The experience of the written is wedded to how it is written. The act of writing has its duality too--"I am writing and I experience I am writing in this way."

The written is the evidence of having had a duality consciousness of, which makes the doing, the act of writing, phenomenology. The artifact is then what? Not phenomenology but a report of same, or a portrait or snapshot. Here is a new object of consciousness ready-at-hand to constitute approximately the act of doing a like-thing again through an act, an -ing act, that of reading. Reading is then beyond and different from the consciousness of the perpetrator and the perpetrator's, and never a one-for-one correspondence of his or her image-in-mind with that subsequently experienced by an other.
The change of emphasis from the written product to writing as a process manifests another important change--one from logical to phenomenological consciousness. Phenomenologically speaking, writing is both 'immanent' in the writer and 'transcendent' outside the writer. It is thinking of general concepts that actually occurred and writing about these things using every judgment, memory, expectation, inference, conviction, opinion, doubt, and emotion to write about these things. It is hearing and imagining sounds, seeing and imagining objects, sensing and imagining warmth and cold and writing about these things. The change from product to process came about because phenomenological consciousness enables us to 'know' differently. As a result, the change continues to move us away from the traditional rhetoric paradigm all wrapped in 'what's' to a process approach paradigm all packaged with 'how's.'
But what has been written is an experience prepared for you-reader, and this is then a most intimate if partial writer's biography possible. Does anything else matter? date and place of birth, etc.? Whatever the form or content, the written is the what and the how of a consciousness shared.

Or can we look at this phenomenon or these phenomena another way? which would be typical, would it not, of phenomenological thinking.
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*Carroll, J. (1980). Phenomenology and the Writing Process. [online] Eric.ed.gov. Available at: http://eric.ed.gov/?id=ED188166 [Accessed 20 May 2015].ED188166&ERICExtSearch_SearchType_0=no&accno=ED188166

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